Case Study
Event Type
Product launches
Client
Snows Motor Group
Event
Lexus CT200 VIP launch
Location
Hedge End, Hampshire
The result
We designed and installed a reinforced corner stage with a zig zag apron that maximised space in the showroom and created a visually striking and accessible space. This was finished in white matt laminate flooring and valance, which, along with the backdrop of large pleated white silk drapes, created a stylish and adaptable environment.
Intelligent lighting was situated in multiple locations and levels around the car and venue and these were skilfully utilised by our lighting designers to create atmosphere and guide where the audience's attention should lay as the event unfolded. Further intelligent lighting was used to project product logos and branding around the venue. High quality sound and AV solutions were supplied and installed to facilitate the presenters. The event resulted in high levels of interest from press and perspective buyers, and generated an appointment book that far exceeded the client's target.
The brief
Snows Motor Group asked us to design, install and event manage a VIP launch for the brand new Lexus CT200. As with many product launches, lighting was a key factor in this event, with various designs required both inside and out, in hospitality areas, on all display cars and, of course, to show off the all-important reveal model.
The solution
Our concept needed to be both creative and multi-purpose. We knew we would need to maximise the limited available space and therefore we needed to design a set which would not only play host to the reveal car, but would also act as a viewing platform for guests to explore it further.
Careful consideration was given to how we would go about raising the car without compromising the finish of the set and we spent a lot of time with the client learning about the car’s innovative features, which we were to pinpoint throughout the event. Our considered lighting design enabled us to shift seamlessly from a dramatic reveal display when the car was introduced, to a feature-focused design, which would guide guests around the car.