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Case Study

Event Type

Product launches


MindWorks Marketing


Suzuki GSX-R1000 launch



The result

We produced a forward-thinking product launch for Suzuki’s newest motorbike, which stunned the audience and left the client feeling delighted that they had presented their new product in the very best way.

The brief

We were proud to be asked by MindWorks Marketing to be involved with the UK launch of their client, Suzuki’s, brand new sports motorbike.


We were asked to create a breathtaking and memorable product launch where Suzuki’s new bike really would be the star of the show. With our brief spanning lighting, video, audio and full stage management, the aim of all involved was to reveal the brand new sports bike in a suitably cool way. Our client was after the ‘wow’.

The solution

We designed a set that filled the width of the room and fitted a large format ‘progressive story-telling’ graphic, which ran the entire length – the perfect backdrop for Suzuki’s senior management to introduce their newest product to an eagerly-awaiting audience.


Backstage, we concealed a rolling stage to seat the bike where it would wait for the big moment. Precision design and planning meant that our projection screen would double as the counter-balanced reveal screen, which would flip up as the bike was rolled forward on to the stage through smoke and dramatic lighting. With a whole host of special effects and music, the bike would arrive on stage smoothly, with the screen returning to its original position as videos continued to play.