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Case Study

Event Type

Exhibition stands


MindWorks Marketing


Suzuki Marine Exhibition Stand


London Boat Show, Excel

The result

We designed a high-impact exhibition stand that put our clients brand at the very forefront. Bold large print graphics on clean white pillars, and simple open white lighting emphasised our clients brand perfectly high above the other stands resulting in a constant and relevant footfall throughout the London Boat Show.


"Emphasis worked seamlessly with us to successfully design and install a bright, welcoming and distinctive exhibition stand for Suzuki at the London Boat Show 2016." – Jamie Moran, Account Manager, MindWorks Marketing

The brief

We were asked to design, manufacture and install an exhibition stand that would stand out in a very busy and crowded exhibition. At the top of our client's requirements was clear, high-impact branding which would quickly convey the brand to show visitors – all the while maintaining the space and an openness to display the products.

The solution

While ensuring the clients brand could be seen all around the show we paid careful attention to the overall clean look of the stand, we worked to ensure our client’s product still stood out in a very busy show. Out-of-sight, integrated lighting bars, a smart approachable reception area and large white pillars allowing the clients branding to be seen high above the other stands gave the space stand-out and usability in equal measures.


We were keen to add high impact lighting to the space to allow the engines to be the main focus, whilst working to our clients budget, and so we designed the ground-supported pillars to house the lighting bars and eliminate the need for expensive venue-controlled flown lighting bars.